Continuing its commitment to live, local programming, QT-1270 AM in Marysville will be helping United Way of Union County toward its $1 million campaign goal by airing a nine-hour LIVE UNITED Radiothon on Thursday, November 20. The marathon, highlighting stories of people who benefit from gifts made to the local non-profit, will air from 9:00 a.m. to 6:00 p.m. with a fundraising goal of $10,000
This will be the second straight year QT-1270 has donated airtime to the cause. Last year’s inaugural event raised over $7,300 for the United Way campaign.
“We’re excited about the opportunity to participate in this special campaign and to bring an added spotlight to the growing human service needs of Union County that United Way strives to meet,” said Pete Emmons, a QT 1270 Personality and a member of United Way’s Million Dollar Roundtable. “We want this event to provide a ‘springboard mechanism’ for enhanced financial support to United Way in addressing these needs.”
In fact, one gift to United Way supports six area pantries, four senior centers, two shelters, an after-school youth center, a homeless prevention program, rent and utility assistance, disaster relief, prescription medication, hospice care, cancer support, youth activities, and more.
Representatives and recipients of these programs will be featured throughout the day. And giving opportunities will abound. Volunteers will be staffing a phone bank throughout the day to accept pledges called in by listeners. Easy online giving is available at www.unitedwayofunioncounty.org. Local businesses are encouraged to tune their radios to QT-1270 throughout the day, make a corporate gift, and hang posters to support the cause. Donors and businesses making pledges may choose to receive on-air recognition during the Radiothon.
“This is a fun, high-profile way for us to showcase our Partners and promote the need in our community near the end of our campaign,” said Dave Bezusko, United Way’s Campaign & Public Relations Director. “Also right before the holidays, when we turn our attention to those less fortunate, this is a platform that allows everyone in the county to get involved and make their own personal impact.”
In addition to airing on 1270-AM, the event will can be streamed online at www.qt1270.com, on www.unitedwayofunioncounty.org, and on smartphones and tablets via the “Tune-In” app.
83 cents of every dollar given to United Way goes directly to programming, beating the Better Business Bureau Standard of Charitable Accountability of 65 cents on the dollar. Money raised by United Way of Union County stays in Union County, unless directed elsewhere by the donor.
United Way works to bring neighbors and resources together to improve lives in Union County. United Way of Union County has raised more than $17 million for local needs since it was established in 1958. More than just a fundraiser, United Way collaborates with local businesses, government, and non-profit organizations to solve pressing social service issues large and small.
For more information, please visit www.unitedwayofunioncounty.org.