United Way reveals new logo;
introduces 2004 Campaign Chair and theme

For Immediate Release
May 20, 2004

Coinciding with the unveiling of a new nationwide corporate logo, the United Way of Union County is introducing the volunteer Campaign Chair for 2004 and presenting a new theme for the upcoming campaign. Michele Mercer, of Marysville, will assume the lead role on the Campaign Committee that is responsible for raising funds for our community. The Committee will operate under the slogan: Bringing neighbors together, improving lives.


The logo: Beginning today, United Way’s across the country have a new look for the first time in more than 30 years. In December, the United Way of America Board approved a new logo for use nationwide which modernizes the familiar helping hand trademark. The new logo maintains the principal aspects that make it one of the most recognizable symbols in corporate America:

United Way's New Brandmark

  • A helping hand, to symbolize United Way s support of services and programs that in turn support people in our community.
  • The symbol of humankind, cradled by the helping hand, to indicate that United Way cares about all people everywhere.
  • The rainbow, emerging from the hand to shelter the human figure, representing hope for a better tomorrow.
Michele Mercer, 2004 Campaign Chair The Chair: Mercer, with Sell4Free Box Realty and Box Custom Homes, has made Marysville her home for eight years. She has been a loyal United Way volunteer since 2000 and has served as the Publicity Committee Chair for the last three years. During that time, she’s seen firsthand the way United Way makes an impact in our community.

“Daily we hear about or find different areas of need,” Mercer said. “I would really like us to be able to reach out and impact the community more and more each year by finding and creating the solutions that additional funding would allow us to do.”

Mercer resides here with her husband, Jim and her dog, Crank.

The theme: The 2004 campaign theme: Bringing neighbors together, improving lives feeds off the most critical portion of the United Way of Union County’s mission statement, which is to improve the lives of people within our community by raising, collecting, and distributing funds. Last year, the United Way campaign raised more than $681,000 for its 24 Member Agencies and other funded partners in Union County.


But the United Way is more than just a fundraiser, working year round to make an impact in our community by bringing to the same table people who can help solve some of the critical social service issues facing Union County today.

For more information, please contact the United Way of Union County at 644-8381 or by e-mail at unitedwayuc2@imetweb.net.